![]() Homeland Stores, Oklahoma City, tied the bars into a vacation giveaway. A Kings store in Fort Lee, N.J., visited by SN had a front-end display with cardboard scenes from the movie and a contest rip-off, along with the stuffed animals. In its stores, Kings offered $1 savings on Nestle's Fun Size bags ($1.99) and 40-cent savings on 5-ounce Nestle's Giant bars (99 cents) for its Kings Signature Club frequent-shopper members. Kings advertised the promotion through its The Kings Weekly in-store flier and featured a variety of Nestle candy, ice cream and grocery items on sale. Kings Super Markets, West Caldwell, N.J., sponsored a weeklong Lion King sweepstakes that had a large stuffed Simba lion as its grand prize, a small stuffed version as its first prize and a 9.5-pound Nestle Crunch bar as a second-place prize. A number of retailers said they tied the bars into special Lion King sweepstakes. We have them on sale at a hot price - the loose bars are three for 89 cents and the bags are $1.99," Ferguson said.Ī spokesman for Grand Union Co., Wayne, N.J., said the chain began merchandising the bars out of shippers in early July.Ī buyer for Harvest Foods, Little Rock, Ark., said the chain sent big floor displays of the bars to each of its stores, but it was too soon to gauge sales results. "I would say they are selling better than a traditional Nestle bar would at this time of year. 'We have loose bars up front on the pallet display and we have a pallet display in our stores of the bag candy. ![]() "There has been a lot of publicity surrounding 'The Lion King,' and with the advertising and promotion that was done for the movie, the environment was right for them to sell out," she added.Īt Redner's Markets, Reading, Pa., "we have the bars in the store and they are selling well," said Patrick Ferguson, a buyer. Holdstein, senior vice president at Wonder Market Cos., Worcester, Mass. They sold out quickly, in just a couple of weeks," said Emily G. "We carried the Lion King candy bars in a shipper, as a one-time item and sold them at 69 cents. Retailers contacted by SN agreed that the bars have been off to a good start, though many of them said it was too soon to evaluate sales figures. While production on the bars has already stopped, the promotion is scheduled to run through August. It has just been phenomenal," said Tricia Bowles, manager of public relations for Nestle Chocolate & Confections. Since the promotion began in June, timed with the movie's release, "we did in sales what we normally would do in a year on the Nestle milk chocolate bar brand. The bars are a "king-size" 2.5 ounces, a size that is normally produced just for theaters, and are embossed with characters and scenes from the animated film.Ī Nestle spokeswoman said the Lion King bar is the object of "the most widely accepted promotion in the history of Nestle Chocolate & Confections," with participation from many classes of trade, including grocery, drug, club, convenience and mass merchandise formats. A limited-edition chocolate bar tied into Walt Disney's hit movie "The Lion King" has summer chocolate sales roaring for retailers and Nestle Chocolate & Confections here, a division of Nestle Foods.
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